Adhear was launched in the UAE on Monday by Med El, a provider of hearing implant solutions.
Patrik Westerskull, inventor of Adhear told Gulf News: "With Adhear, we finally have an easy-to-use and comfortable-to-wear system that provides consistent access to sound and can be worn discreetly behind the ear." Westerskull said conductive hearing loss occurs when there is a problem in the outer ear and/or middle ear (ear drum or ossicles).
The coverage of greyhound racing by the Mirror Group's cable channel has proved very popular and the same format is adheared
to, with seven races on the live-wire show (four from Walthamstow, three from Monmore).