TODAY the Western Mail can reveal the letter sent to a suspended Swansea University academic detailing
all of the allegations against him.
 Provide face-to-face educational training (academic detailing
At the governmental level regulations include outright or selective bans on gifts to healthcare professionals, disclosure of interactions between healthcare professionals and the industry on publicly accessible websites, limits on the sale of prescribing data for marketing purposes and public funding of academic detailing
programs (Grande, 2010).
When combined with academic detailing
, a randomized trial that provided vouchers to physicians for use by their patients switching to or initiating a generic found a statistically significant 2% increase in generic prescribing as compared to academic detailing
(1:1 rounding and feedback; Nemec, 2011) was utilized to assure protocol adherence and facilitate change following educational intervention (Patel, 2011).
This should include academic detailing
programs, as well as traditional in-class continuing education.
The reasons could include lack of awareness, recognition and overlapping and adoption of these approaches, peculiarly academic detailing
, by the pharmaceuticals.
Initially considered a priori were those interventions with the highest level of evidence, such as academic detailing
, reminders, audit feedback, and patient-oriented strategies, as mentioned above.
IMS Health Inc., state legislators should refrain from enacting prescription confidentiality laws and instead implement policies supporting academic detailing
, a form of continuing medical education in which trained health professionals such as physicians, registered nurses, advanced practice nurses, and pharmacists provide evidence-based information about prescription drugs to prescribers.
The internal and external facilitators use a variety of strategies (described in greater detail below) to promote implementation including local change agent participation, academic detailing
(Soumerai, 1998; Soumerai & Avorn, 1990) and provider education, stakeholder engagement at all levels of the organization, monitoring fidelity to the evidence base, performance monitoring and feedback, formative evaluation, establishment of a learning-collaborative (The National Child Traumatic Stress Network, 2007), and marketing.