Thanks to our innovative injection moulding community, the UK is at the forefront of combatting packaging cap and wrap rage
," Heap concluded.
Millions suffer "wrap rage
" with everything from difficult screw-tops to razor-sharp shrink-wrap plastic and corned-beef tins, says a survey by trade magazine The Grocer.
A consumer can safely and easily open the Natralock package with a pair of household scissors, avoiding "wrap rage
" often associated with typical clamshells.
An added benefit is that it can be safely and easily opened by consumers with a pair of household scissors, thereby avoiding incidents of "wrap rage
" often associated with attempts to open clamshell packaging.
DON'T be beaten by child-safety caps, screw top lids and fiddly plastic wrapping again with the Wrap Rage
Beater from Lakeland.
Vic Faithurst, Sealed Air's sales and application development specialist, said: "These new solutions eliminate the need for the consumer to use a sharp object to open packaging, therefore reducing 'wrap rage
' and any possible injuries from occurring.
Such war wounds as well as injuries, punctures, cuts and scratches treated at home have led to a frustration so rampant it has been dubbed "wrap rage
" by the media.
I learned that I am a sufferer from wrap rage
-the anger that wells up when you try (always without success until a sharp instrument is involved) to remove the cellophane from a CD.
was highlighted by a survey of 2,000 over-50s which found that packaging had become more difficult to remove over the past 10 years.
It's 'wrap rage
' and it's coming to your kitchen straight from the supermarket shelves.
In addition to wrap rage
, impenetrable packaging also causes injuries, says the survey commissioned by Yours, a magazine for the over-50s.
has reported that two-thirds of consumers are becoming increasingly frustrated by 'wrap rage
', which is caused by the packaging on everyday products being "too hard" to open.