Wrap Rage


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A term referring to anger and frustration caused by the inability to open packageing—especially plastic blister packs and clamshells—that encases certain consumer products. Poorly designed packageing results in thousands of injuries per year, in the form of cut fingers and sprains
References in periodicals archive ?
Thanks to our innovative injection moulding community, the UK is at the forefront of combatting packaging cap and wrap rage," Heap concluded.
Millions suffer "wrap rage" with everything from difficult screw-tops to razor-sharp shrink-wrap plastic and corned-beef tins, says a survey by trade magazine The Grocer.
A consumer can safely and easily open the Natralock package with a pair of household scissors, avoiding "wrap rage" often associated with typical clamshells.
An added benefit is that it can be safely and easily opened by consumers with a pair of household scissors, thereby avoiding incidents of "wrap rage" often associated with attempts to open clamshell packaging.
DON'T be beaten by child-safety caps, screw top lids and fiddly plastic wrapping again with the Wrap Rage Beater from Lakeland.
Vic Faithurst, Sealed Air's sales and application development specialist, said: "These new solutions eliminate the need for the consumer to use a sharp object to open packaging, therefore reducing 'wrap rage' and any possible injuries from occurring.
Such war wounds as well as injuries, punctures, cuts and scratches treated at home have led to a frustration so rampant it has been dubbed "wrap rage" by the media.
I learned that I am a sufferer from wrap rage -the anger that wells up when you try (always without success until a sharp instrument is involved) to remove the cellophane from a CD.
Wrap rage was highlighted by a survey of 2,000 over-50s which found that packaging had become more difficult to remove over the past 10 years.
It's 'wrap rage' and it's coming to your kitchen straight from the supermarket shelves.
In addition to wrap rage, impenetrable packaging also causes injuries, says the survey commissioned by Yours, a magazine for the over-50s.
has reported that two-thirds of consumers are becoming increasingly frustrated by 'wrap rage', which is caused by the packaging on everyday products being "too hard" to open.