References in periodicals archive ?
[8.] Bing, L.: Web Data Mining. Exploring Hyperlinks, Contents and Usage Data.
The first section explains web data mining, the various meanings, definitions, and reports that are generated from using them.
The large amount of data generated from these web visitations, their use, and analysis has prompted the start of a new field termed, "Web Data Mining" (Berry & Linoff, 2000).
The topics include understanding the use of social media for employer branding, the benefits and and challenges of using social media in the new development process, a continuance model for optimized participation in virtual communities, understanding customers' behavior through web data mining models, and a social media perspective on distributed leadership and its application in health care settings.
Current trends in heterogeneous data mining, privacy-preserving data mining and Web data mining are also discussed.