SAN FRANCISCO, CA -- By now, most industry members are aware of the burgeoning trend in sales of $2 varietal wines
that has apparently exploded on the West Coast, a result of the surplus of California bulk wine.
Don't get me started on the subject of varietal wines
. I agree that naming wines by grape variety has been an enormous aid to consumer understanding and a terrific marketing impetus for California and other New World wine countries.
Among varietal wine
sales in supermarkets, chardonnay led with an 18% market share by volume, followed by white zinfandel at 15%, merlot at 9% and cabernet sauvignon at 8%.
He admitted to being skeptical of finding the next great varietal wine
and added that modern science is more likely to find success through winegrape breeding.
In light of the challenges in marketing, Wolpert said there's still great potential to use alternative varieties as blending grapes "so people won't have to learn the name." Merlot struggles as a varietal wine
in California south of Lodi.
These include Strawberry-Kiwi White Zinfandel, Zinfandel with Raspberry and Peach-Mango White Zinfandel, all wines that feature 99.8% varietal wine
and 0.2% fruit flavors, according to Sutter Home.
Cabernet Sauvignon was the biggest selling red varietal wine
in all three of the top price segments.
The categories for 2018 were Chardonnay single varietal wines
for Winemaker of the Year, and Red Wines of any varietal or blend for Young Winemaker of the Year.
Markus Bokisch states, "On the surface we make Spanish varietal wines
, but we've taken it a few steps further by creating a social experience around Spain--music, tapas and wine.
Thinking about the staple grape varieties of Nicola and Sean's vineyards that featured in last week's column, they have become synonymous with single varietal wines
of the New World - Aussie cabernet this, Chilean merlot that - but some of the supporting cast get a starring role in other regions.
Alsace produces exceptional varietal wines
of which Riesling and Gewurztraminer are the best known.