Ultimately, sites must amass a huge collection of proprietary content, content from partners, and other external sources and combine it with
user-generated content, then synergize this content with social connections in order to achieve digital media's new Holy Grail: the Triangle of Content Success.
Andrew Keen, a provocative author who has been called the anti-Christ of the Silicon Valley, shared his insights about the democratization of data with
user-generated content during the Wednesday luncheon keynote.
"The
user-generated content we pull [with the software] increases conversion rates," said Mary Mentz, e-commerce strategist for Dannijo.
My opinion, as a survivor of one of the pioneering efforts, is that the truly successful hyperlocal site will combine many of these models, bringing together
user-generated content, professional journalism, databases, maps, photos, social media, video, discussion forums and many other elements into a powerful omnibus of local information that is far more relevant to the community than anything we've seen to date.
* About 33% have
user-generated content on their sites.
"
User-generated content has changed the model here at Computerworld and at other publications," Lamont says.
Postano 2.6 is the most intuitive platform to easily find and approve
user-generated content across multiple social networks.
The app relies on
user-generated content as well as information from the airports.Country: USASector: Computer SoftwareTarget: GateGuru IncBuyer: TripAdvisor IncType: Corporate acquisitionStatus: Closed
DailyMe supplies licensed and
user-generated content and Web-views, RSS, e-mail and automated-printing delivery options.
In mid-October 2007, five leading commercial copyright owners (CBS Corp., Disney, Fox Entertainment Group, NBC Universal, and Viacom, Inc.) collaborated with four leading
user-generated content sites (Daily-motion, Soapbox on MSN Video, My-Space, and Veoh.com) to establish a new set of User Generated Content (UGC) principles (www.ugcprinciples.com).
Certainly, companies like YouTube and MySpace have been designed from the start to deal with unpredictable quantities of
user-generated content, but what about organizations that have been doing business on the web the old-fashioned (one) way?