subliminal perception


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subliminal perception

The reception of stimuli, often complex or verbal and usually visual, that are presented for such a short time as to be barely noticed or unnoticed. Such stimuli can, however, influence behaviour and present potential opportunities for abuse. The conclusion, now verified by physiological research, that consciousness and information transmission may involve different systems that can operate independently has major implications for psychology and philosophy and has aroused much controversy.
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This coincides with data frequently demonstrated before in various studies of subliminal perception.
In general, the literature on subliminal perception shows that the most clearly documented effects are obtained only in highly contrived and artificial situations" (Moore 1982, 46).
Experimental support for hypothesis 1 is in keeping with the suggestion that Ss are able to use subliminal perception to acquire information about targets in experiments of this type.
There are several theories concerning bio-physiological explanations for subliminal perception.
One prominent scientist has even suggested that subliminal perception may be only a kind of laboratory freak with no practical importance and only rare occurrence in everyday life (Bargh, 1992).
Psychologists studying subliminal perception, or "perception without awareness" (PWA), as is preferred today (Bornstein & Pittman, 1992), added the preconscious step B to the cognitive account.
The same may be said of the relationship of ESP and subliminal perception (Roney-Dougal, 1986).
Chapter 3, "Paradoxical Awareness and Pathological Awareness," includes brief descriptions of a number of experiments, some of them classics in so-called subliminal perception.