- Dollar Sales Trends for Each Type of Sports Drink
M2 EQUITYBITES-August 15, 2018-Coca-Cola to Acquire Minority Stake in Sports Drink
Maker Bodyarmor in New Partnership
The researchers found that sports drink
consumption in the previous week increased from 57.6 percent in 2010 to 59.9 percent in 2015 (P = 0.0002).
In a preliminary experiment, published in 2012, the scientists found that cyclists performed better during a strenuous bike ride if they had either a banana or a sports drink
compared to only water.
For example, in marketing its product, the manufacturer of Coco5 Coconut Water avoids the "sports drink
" label, opting instead to call the product a "hydration beverage." Even so, as with mainstream sports drinks
, the beverage is intended to replace fluids lost during sweat and to restore electrolytes depleted during exercise.
Although sports drink
consumption was linked to higher levels of moderate-to-vigorous physical activity and sport participation, the overall pattern of associations indicated that sports and energy drink consumption should be addressed as part of a clustering of unhealthy behaviors among some adolescents.
Succeeding in her cause, Coca-cola removed the harmful ingredient in its sports drink
This may be as simple as grabbing a sports drink
first thing in the morning, then using fountains, coolers and cafeteria beverages as triggers for drinking throughout the day.
The sports drink
market has been forecast to hit a market value of US$55 billion by 2018, driven by shifting consumer attitude towards health and fitness, rising enrollments at health clubs, fitness centers and gyms, and a surge in demand for healthier refreshment options.
makers have developed their own " science of hydration" to boost sales.
Six to eight percent of the average sports drink
1 Sports Drink
Boosts Regional Presence* Introduces a Range of Performance-Boosting, Thirst-Quenching DrinksPepsiCo International, makers of Gatorade, today announced its entry into the Saudi Arabian market in a bid to boost its presence in the region's largest consumer market.