Sport England Market Segmentation

Sport England Market Segmentation

The division of Britons into 19 types based on sex, age, marital status, work status, sport and leisure activities or viewing habits, which is of use by health professionals trying reach specific segments of the population for surveillance, lifestyle interventions and to flag groups at increased risk of suffering certain conditions.

Sport England Market Segmentation
Male
• Pub league team mates
• Sports team drinkers
• Competitive male urbanite
• Settling-down males
• Comfortable midlife males
• Local ‘Old Boys’
• Twilight-year gents

Females
• Supportive singles
• Fitness-class friends
• Stretched single mums
• Later-life ladies
• Older working women
• Empty-nest career ladies
• Middle England mums
• Stay-at-home mums
• Career-focused females

Couples
• Comfortable retired couples
• Early retirement couples
• Retirement home singles