sponsor(redirected from Sponsorship-linked marketing)
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An individual, company, institution or organisation responsible for initiating and managing a clinical trial; it may or may not be the main funding body. A corporation or agency whose employees conduct a clinical trial is considered a sponsor; the employees are considered investigators.
sponsor(spon′sŏr) [L. fr. spondere, to promise]
1. A mentor or supporter.
2. An individual or an organization providing the financial backing for a clinic, hospital, medical mission, professorship, or research study.