sponsor

(redirected from Sponsorship-linked marketing)
Also found in: Dictionary, Thesaurus, Legal, Financial, Encyclopedia.

sponsor

EBM
An individual, company, institution or organisation responsible for initiating and managing a clinical trial; it may or may not be the main funding body. A corporation or agency whose employees conduct a clinical trial is considered a sponsor; the employees are considered investigators.

sponsor

(spon′sŏr) [L. fr. spondere, to promise]
1. A mentor or supporter.
2. An individual or an organization providing the financial backing for a clinic, hospital, medical mission, professorship, or research study.
References in periodicals archive ?
Within the broad spectrum of sports marketing campaigns, motorsports have proven to be an especially popular form of sponsorship-linked marketing. Perhaps due partly to the fact that motorsports are the fastest-growing spectator sport in the United States (Economaki, 1997), partly to the unprecedented brand loyalty exhibited by motorsports fans (D'Orio, 1997), and partly due to the high visibility offered sponsors on the "rolling billboards" known as race cars, motorsports have received the lion's share of the dollars devoted to sports marketing.
In other words, it is not necessary to find a strong link, some products may not have them, but rather it is important to build an interpretation of the sponsorship-linked marketing program through advertising.
In light of the previous findings on the value of sponsorship-linked marketing programs to firms and to shareholders, we offer the following research questions: