mores

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mo·res

(mo'rāz), This word is grammatically plural.
A concept used in the behavioral and social sciences to refer to centrally important and accepted folkways, and cultural norms that embody the fundamental moral views of a group.
[L. pl. of mos, custom]

mores

(mō′rāz) [L.]
Habits and customs of society; usually those that come to be regarded as being essential to the survival and well-being of the society.