semantic differential

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semantic differential

a method for measuring affective responses or attitudes to objects or events by asking people to rate the object or event along a bipolar scale, for example ranging from good to bad.
References in periodicals archive ?
A post-hoc reliability was calculated for the AKIS understanding and perceived bias semantic differential scales with respective Cronbach's alpha score of .
As stated earlier, the present study utilizes a semantic differential scale which was comprised of six contrasting descriptive adjectives.
Steinfield's instrument has 16 items using a semantic differential scale while Witmer's instrument has 32 items using the Likert scale.
However, the 81 students did provide some interesting questions about their feelings and attitudes of classroom behavior from the semantic differential scales.
The application of these models came into vogue as a result of the inadequacies of the semantic differential scale.
Following presentation of the slide, subjects rated the adolescent pictured during the semantic differential scale.
Two measures were used to assess the global self-esteem of the children: (1)Piers-Harris Short Form; and (2) Semantic Differential Scale.
Some adjective pairs were produced to develop the semantic differential scale.
The end result of this split question process for the semantic differential scale is that the direction dimension of attitude is being addressed by the first stage and the amount dimension is being measured directly by the second stage.
The Semantic Differential Scale (SDS) (Pizzo, 1981) measured students' attitudes comparing the different instructional method they experienced.
Students were administered the Learning Style Inventory (LSI) (Dunn, Dunn, & Price, 1999) the Semantic Differential Scale (SDS) (Pizzo, 1981), and two tests of grammar achievement.
Semantic Differential Scales (SDSs) The study involved six 7-point SDSs.

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