Their comments during the interviews (and self-perception theory) suggest that, left on their own, players can initiate multiculturally inclusive communication activities.
Bem, "Self-Perception Theory," in Advances in Experimental Social Psychology, ed.
(1972) Self-perception theory
. In: Berkowitz L (ed).
Nevertheless, the results of this study are not compatible with self-perception theory
(Bem, 1972) or commitment interpretation (Kiesler, 1971).
In the first case, Bem's self-perception theory is the predominant paradigm.
Bem's self-perception theory would appear to be the most parsimonious explanation of the very beginning of self-definition.
Primarily, we relied on statements drawn from the writings of Bem and from social psychology textbooks describing Bem's self-perception theory. Secondarily, we drafted some statements that derived logically from Bem's self-perception theory (or that were in direct opposition to our first (textbook) source).
Self-perception theory suggests that consumers undertake rather elaborate cognitive processing regarding their purchases of everyday products, whereas behavioral learning theory supposes no cognitive processing--it is behavioral learning.
Second, we believe our formulation relates more directly to self-perception theory. This theory refers to the impact of promotion on the level of brand preference, not the effect of preference on brand choice.
Rothschild and Gaidis (1981), from a behavioral learning perspective, cast sampling as a positive influence on future purchasing, whereas early work by Scott (1976), based on self-perception theory, portrayed sampling as detrimental to future purchasing.
Consistent with self-perception theory
and with previous findings (Garcia & Carrigan, 1998), participants with higher levels of sexual experience (as measured by the Bentler Heterosexual Behaviour Inventory) rated themselves higher on all six sexual self-rating scales.