today's secular market
are more a case of marketing savvy than a statement of faith in the Incarnate Lord.
Pogl defends Timoneda in the face of this criticism, first by highlighting the lack of a modern sense of copyright during the sixteenth century and, secondly, by emphasizing the point already made: Timoneda was part of a new generation of publishers who were dealing with an ever-increasing secular market
. The involvement of men such as Timoneda marked the changing dynamic of the literary world towards the end of the sixteenth century.
Anthony's Messenger points out that "spirituality" as a category includes what, in the secular market
, would be called "self-help" or "personal growth." These dominate tape sales, he says, "as they do in books."
He sees improving organic growth in the core fleet card business as well as a secular market
opportunity in business-to-business "where the companies are in leading positions." Further, both stocks currently trade at a discount to historical levels, adds Schneider.