* Practical merchandising "best practices" for all SBCH brands and categories, ensuring that retailers have the greatest chance of success in maximizing the shopping experience for their customers.
The drug channel has traditionally accepted a wider array of brands and SKUs within SBCH's portfolio than other trade classes because of the products' science-based heritage as prevention and/or therapy treatments, according to Bradley.
From the retailer's point of view, Bradley believes SBCH's greatest strengths boil down to three things:
* Second, they see SBCH as a company that provides leadership in the categories in which it competes through the development of innovative products and merchandising strategies.
He notes that SBCH has worked hard over the past several years to reposition its sales organization correctly to the trade through the development of selling/business teams.