This has been an exciting first half for SBCH in terms of the development and launch of new products," says Bradley.
SBCH has also expanded the H2 segment within the antacid sector through the development of liquid forms of its H2 products, a move that will also bring new users into a category that already has an incredibly heavy user base, according to Bradley.
Another product introduction this year is Alluna, which SBCH executives describe as a breakthrough sleep aid product that is helping millions of consumers with sleep problems find a natural and nonhabit-forming method of falling asleep.
SBCH plays a leadership role in the smoking cessation and gastrointestinal segments and a significant role in oral care -- three of the largest categories in the front-end mix of chain drug retailers.
At SBCH we think it is vital to thoroughly understand category consumers through providing insights on such things as usage and attitudes, segmentation and their purchase decision tree," Bradley says.
Practical merchandising "best practices" for all SBCH brands and categories, ensuring that retailers have the greatest chance of success in maximizing the shopping experience for their customers.