RADS

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RADS

Eponym for reactive airways dysfunction syndrome. This is a non-specific form of ASTHMA that typically occurs as a result of massive exposure to a severe respiratory irritant.

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All components of the RADS solution are software based and execute on commercial off-the-shelf (COTS) equipment that can be managed within a small technology footprint.

The potential revenue uplift related to RADS and its ability to increase the value of ad spots through regional targeting is difficult to estimate and will vary among content providers.

Additional benefits of RADS include the ability to leverage the robustness of HTTP and content distribution networks (CDNs), as well as the price-performance advantages of COTS equipment.

Imagine Communications debuts targeted advertising solution

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