public relations

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public relations,

n the art and science of promoting good will within the public by a corporation or governmental agency.
References in periodicals archive ?
The news release is the workhorse of the publicity program for a professional practice.
It is likely that you enlist the services of outside resources to help produce brochures, videos, your camp's Web site, direct mail programs, and public relations/ publicity programs.
Carrie Monley has been named marketing manager, responsible for coordinating the company's advertising, trade show and publicity programs, developing communication and collateral materials and supporting business development efforts.
As head of Jane Wesman Public Relations, she has been the mastermind behind some of the company's most successful and far-reaching publicity programs, working with such publishers as Random House, Simon & Schuster, Warner Books, Wiley, McGraw-Hill, and Penguin.
The agency will also carry out publicity programs for Aerius in financial newspapers, magazines, daily newspapers, and on financial TV and radio programs in addition to trade publications in the wireless industry sector.
In addition, the agency provides publicity programs for clients that include national and regional business media coverage as well as trade exposure.
Previously, Szynal was instrumental in developing and executing some of Gillette's most successful product publicity programs, including those for the Gillette and Venus shaving brands.
Ginn, Pinnacle's first appointment for the Baton Rouge project, will be responsible for the development of an integrated marketing program for the new property - including property marketing promotions, advertising programs, publicity programs and special events - and for all day-to-day marketing activities.
Vendors need to work with their clients to bring out cost effective publicity programs, such as discussions and seminars among the providers.
A nationwide leader in social media and podcast development, EMG develops and implements comprehensive public relations and publicity programs that deliver client growth and competitive advantage.