news release

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news release

A document of public record in which an institution or organisation formally announces matters of interest to media “consumers”, intended to inform the public while attracting publicity to the institution where the newsworthy event(s) occurred. News releases can be problematic if the claims made to the public (e.g., a cure for a “dread disease”, such as AIDS or cancer) do not survive scientific scrutiny, resulting in a credibility gap.

news release

Journalism A document of public record in which an institution or organization formally announces matters of interest to media 'consumers'
References in periodicals archive ?
One of the most crucial updates to make to your PR strategy is to think of press releases as an opportunity to connect to the audiences you care about--including, but not limited to, reporters.
Pending before the Court was a dispute over whether a press release cited by the patent examiner--the so-called "Peter Martin Associates Press Release", or "PMA"--anticipated two of the claims in Mr.
“A press release allows you to tell your story to the media,” says Ralph Grayden.
Press releases give you the opportunity to alert prospects to your niche.
Following the notion that press releases can be a form of advertising, it might be worth being familiar with the Federal Trade Commission's guidelines on implied claims and endorsements.
"What do PR people who work with press releases need to keep in mind in order to reach or interest someone like you?" I asked him.
1 Understand the purpose of a press release before you begin.
Because editors sift through dozens of press releases a day, they may not read a press release that doesn't immediately grab their attention.
The government issued 2247 press releases in 2008, their first full year in power, compared with 1899 in 2006.
Many CCA members say they are using (and largely pleased with) news services to distribute their press releases and to track their use.
Marketwire (Toronto), a global newswire that also distributes the majority of press releases issued by publicly traded companies in Canada, has agreed to acquire Press Release News Network (PRNN; Los Angeles, CA), a social and multimedia press release distribution and archival network.