The dynamic and rapid growth of cider sales and the launch of premixed drinks
catering to convenience helped slow down the sales decline in the overall alcoholic drinks market.
Food and Drug Administration to address this concern, Rapp said, "Consumers need to know that after just 90 days on a shelf, premixed drinks
may have only 30 to 50 percent of their vitamins remaining and Karma's goal is to bring back the freshness of vitamins and truly transform water into wellness.
The sector includes perry, low and non alcoholic wines, British wine, coolers, premixed drinks
and wine and fruit mixes.
AMWS has positioned "Bartenders Choice" premixed drinks
to be a leader in the adult beverage space.
The company has already followed this up with a range extension into premixed drinks
specialist Beverage Brands has set up a subsidiary company to test and market products outside its core range.
The sector is growing if you consider the crossover with premixed drinks
which have the backing of big spirit companies like Bacardi-Martini, because consumers do not make any distinction between them.