It concluded that, to this point, the spirits industry has responded best to that demand, with innovative products, such as premixed drinks
and powerful advertising.
The dynamic and rapid growth of cider sales and the launch of premixed drinks
catering to convenience helped slow down the sales decline in the overall alcoholic drinks market.
The sector includes perry, low and non alcoholic wines, British wine, coolers, premixed drinks
and wine and fruit mixes.
AMWS has positioned "Bartenders Choice" premixed drinks
to be a leader in the adult beverage space.
The company has already followed this up with a range extension into premixed drinks
specialist Beverage Brands has set up a subsidiary company to test and market products outside its core range.
The sector is growing if you consider the crossover with premixed drinks
which have the backing of big spirit companies like Bacardi-Martini, because consumers do not make any distinction between them.