It also has Archer's Aqua in its premium packaged spirits
Most of the action in the drinks industry may be taking place in the white spirits market and their offshoots, premium packaged spirits
, but Scotch is still a force to be reckoned with.
The industry is screaming it is being victimised for its creativity and innovation, but the latest figures show the Chancellor's deft change in the tax rules in April has done little to dampen consumers' enthusiasm for premium packaged spirits
Data comparing volume figures for the week ending June 1 to the same week last year showed total beer up 37%, lager ahead 39%, spirits up 26% and premium packaged spirits
This a 350m [pounds sterling] category but spirits have a lower share of independents' alcohol sales than premium packaged spirits
The drinks industry is fighting the Chancellor's tax hike on premium packaged spirits
every step of the way.
Coors Brewers is turning to the most popular flavours in the premium packaged spirits
sector and combining them for the latest addition to its Reef range.
Allied Domecq's major move into the wine business and belated entry into the premium packaged spirits
market in the US took the gloss off a set of reasonable interim results this week.
Premium packaged spirits
producer Soccer Ice is refusing to let the Chancellor's tax hike wreck its sales plans ahead of the World Cup and has announced it will absorb the increase.
Bacardi-Martini is aiming to bury the Chancellor's excise duty increase on premium packaged spirits
by bringing out a cheaper mini version of Breezer.
InterContinental Brands is using it for a range of schnapps-based premium packaged spirits
which will be sponsoring the first series of Sex and the City on the Paramount Comedy Channel.
The Chancellor's tax bombshell last week stirred up a hornet's nest of activity in the premium packaged spirits
market this week.