Now, the technology has made the inevitable migration to smartphones, on which millions of people can spot digitally painted-in pokemon (literally, "pocket monsters" in Japanese) in their real-world surroundings, and attempt to "capture" them.
Sales of "Pokemon X" and "Pokemon Y," known as "Pocket Monsters X" and "Pocket Monsters Y" in Japan, reached 2.10 million units nationwide including downloads, surpassing the previous one-week sales record for game titles released for the handheld device, Enterbrain said.
Pokemon - Starting out as a computer game, the Japanese creatures with magical powers landed a cartoon series before trading cards featuring the pocket monsters swept through the playgrounds of the UK..
Which made me think that Boy Crazy - the Adult Version or maybe a range of PokeMAN cards (pocket men rather than pocket monsters) could be a huge hit with all those dissatisfied single Bridget Jones/Ally McBeal types.
Since last October when they invaded mainland Britain, these little 'pocket monsters' have become one of the biggest marketing monsters ever to clamp unsuspecting mummies and daddies in their vicious jaws.