Piggybacking

(redirected from Piggy Backing)
Also found in: Financial, Encyclopedia.
The convincing of a consumer to add more life insurance policies to ones already purchased, often with the promise that they would be paid for with built-up values in their old policies
References in periodicals archive ?
According to the new London Olympic Games and Par-alympic Games Act, those found piggy backing on the Olympics using combinations of words such as Gold and 2012 could be charged.
The already 3G operators in the Kenyan market are Safaricom limited and Orange Kenya with a number of mobile virtual services piggy backing on their physical network.
Or rolling in a barrel, riding in a pram, roller skiing up the infamous Wrynose Pass, piggy backing and paddling across a lake in an inner tube.