(redirected from Piggy Backing)
Also found in: Financial, Encyclopedia.
The convincing of a consumer to add more life insurance policies to ones already purchased, often with the promise that they would be paid for with built-up values in their old policies
References in periodicals archive ?
According to the new London Olympic Games and Par-alympic Games Act, those found piggy backing on the Olympics using combinations of words such as Gold and 2012 could be charged.