Opinion Leader

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A person who influences the diagnostic and therapeutic decisions of other doctors who respect his or her opinion
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This might imply that the younger generation has more access to mass media outlets such as social media or online news sources, which enables higher levels of opinion leadership compared to previous generations.
Opinion leadership within traditional media has long been considered the primary means through which opinion and awareness of events pass to citizens with influential outlets setting the media agenda by telling readers and viewers "what to think about" (Neuman, Guggenheim, Jang, & Bae, 2014, p.
4) Issue involvement--as reflected in being interested in an issue, believing it has personal importance, and being emotionally involved--has been shown to increase people's attention to issues, their political participation, and their opinion leadership (Brady et al.
Summers, 1970, "Overlap of Opinion Leadership across Consumer Product Categories.
The King and Summers opinion leadership scale: Revision and refinement.
Opinion leadership is not a trait, but rather a role taken by some individuals under certain circumstances (Mitchell, 2001) and therefore everyday opinion leaders are difficult to locate.
The early majority interacts frequently with peers, but members of the early majority seldom hold positions of opinion leadership in a system.
The purposes of this paper are (1) to introduce an integrative model of innovation diffusion that evaluates the lead users influence on accelerating rate of diffusion by highlighting the link with opinion leadership, and (2) to discuss possible directions for future research and managerial implications for accelerating diffusion rates.
Finally, the effects of opinion leadership and fashion consciousness were nonsignificant.
Opinion leadership by chief executives like American presidents is especially critical in representative democracies.
First of all, style, narrative, and opinion leadership hardly exhaust the reasons why a work attains persuasiveness.

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