Opinion Leader

Also found in: Acronyms.
A person who influences the diagnostic and therapeutic decisions of other doctors who respect his or her opinion
Segen's Medical Dictionary. © 2012 Farlex, Inc. All rights reserved.
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Last Monday, elders and opinion leaders including the Local Assemblyman lodged complaint before the Traditional Council about the ineffectiveness of Nana Tonto Boamah, who was accused of not championing the interest of the community.
Because opinion leaders are so influential within their communities, identifying them to be used to effect change has spawned a great deal of research.
Opinion leaders are communicative, well informed, and well connected.
It was found that the opinion leader, through electronic word-of-mouth, may use the ELM structure to identify and measure the impacts of influential messages, based on the attributes that make them more persuasive.
According to Larson and Meyer (2006), faculty may learn about new pedagogies from websites, journals, and workshops but are more likely to be persuaded to try these pedagogies through interpersonal communication with an opinion leader. The ability to reduce the perceived risk and uncertainty associated with adopting new innovations is through the interpersonal communication and influence of the opinion leader (Rogers, 2003).
Then, we will take "1.25 Incident in Egypt" [3] as an example to analyze the simulation results in Section 3 which we only consider the influences of spread frequency at first and, then, introduce the opinion leaders and shielding behavior of government into the system gradually.
The estimate of arrival time of the first review by communicative opinion leader is 7.471e-04 and significant.
To elaborate, and according to their study, Lazarsfeld, Berelson, and Gaudet suggested that the individuals or opinion leaders, in the first step, pay close attention to the mass media and its messages.
Existing network opinion leader discovery views the attributes of participants as independent and identically distributed (IID) data.
The absence of scientific information regarding the animal health and welfare benefits of antibiotic use in food animal production indicates a gap in consumer education from the opinion leaders. Because opinion leaders serve as a primary means through which ideas are spread (Rogers, 2003) agricultural communications practitioners should prioritize monitoring the content shared by key influencers to better understand the content being shared by the most influential users and mobilize key scientists to communicate the issue.

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