Genesis Today has turned to a new vegan source to provide not just omega-3s, but also omega-6 and omega-9 fatty acids.
Besides omega-3, Ahiflower is also rich in omega-6 and omega-9. Flaxseed oil contains omega-9 in the form of oleic acid, but not the GLA (gamma linolenic acid) that can support your skin health and hormonal balance.
As can be seen, on Table 1, 24 fatty acids were identified and the area of concentration was greater with the 18-carbon acids (C18) in which cis-oleic acid (C18:1a>9c) omega-9
series, stands out with the highest percentage.
Omega-9, by contrast, is necessary yet non-essential because the body can manufacture a modest amount on its own, provided essential fatty acids are present.
Omega-3 fatty acids are derived from linoleic acid, Omega-6 from linoleic acid, and Omega-9 from oleic acid.
Omega-9, again, is considered essential but the human body can manufacture a limited amount.
Dow AgroSciences realized Omega-9 Oils, made from their specially-bred Nexera canola and sunflower seeds, were a perfect solution for foodservice providers and their customers concerned about the dangers of trans fat.
"Our communications objective became how to educate restaurant decisionmakers about the taste, performance, health aspects, and availability of Omega-9 Oils, creating demand within the market."
"This research was vital in developing our primary key messages, helping to differentiate Dow's Omega-9 Oils from others on the market."
As the foodservice market searched for alternatives to the partially hydrogenated oils used in their deep-fryers, it was important to differentiate the healthier Omega-9 Oils from other solutions on the market, while also raising their profile in the market.
To raise awareness of the category, Fleishman-Hillard worked with Dow AgroSciences to develop the Omega-9 Oils brand platform, which served as the basis for all future communications.
The name "Omega-9 Oils" was chosen for its ability to communicate the key benefits of the oil, which are based largely on the fatty acid profile of more than 70% "heart-healthy" monounsaturated (omega-9) fat.