Customers are not happy about a web site that loads pages at a snail's pace, which is disastrous for a business, Ocab said.
Ocab raises the fingers on his left hand to tick off the basics of digital marketing: clear message, fast-loading, right design and the usability of the web site.
According to Ocab, desktop computers are still used by people in the offices.
Ocab had clients before whose existing web site was not optimized for mobile devices and accessible to users of computers only.
'Your web site reflects your image, especially if you are a tech company,' Ocab said, adding the site should be updated every two or three years.
The web site is updated for security reasons, aside from functionality and looks, Ocab said.
SEARCH engine optimization (SEO) is a way of manipulating the search engine results, Ocab explained.
But manipulating search engine results to rank the competitors down is not a good idea, Ocab said.
'The on-page SEO is basically how you optimize your code,' Ocab said.
The off-page SEO is basically building links pointing to an enterprise's web site, Ocab mentioned.
Wikipedia, for one, is an authoritative web site for being linked and cited by many other web sites as their source, Ocab said.