nudge

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nudge

A term of art referring to a health-promoting philosophy in the UK in which people are incentivised into leading healthier lives by gently pushing them in the right direction with vouchers for healthy living, foods, walking and so on. Some view “nudging” as more effective than “nannying”, in which government attempts to reinforce healthy habits in citizens with regulations and sanctions forunhealthy behaviour or actions.
References in periodicals archive ?
Having been goaded by Craig that his dancefloor moves would look more at home in Garlands, Austin responded with a jibe about enjoying being back at the docks - a not-so-subtle nudge nudge reference to revelations about the judge's past.
Nowadays the code words have changed: You can just say he likes show tunes--wink wink, nudge nudge.