To illustrate an empty core in the simplest terms, suppose that a given industry's cost structure and demand are such that if there are two firms in the industry they will earn above normal profits
but that entry by a third firm will result in profits below normal.
In the static model world in which goods are given, normal profits
need cover no more than opportunity cost, but little in the way of risk costs.
Under this view, franchises will be sold so that their prices will be competitive and leave franchisees with a normal profit
A fair return is designed to ensure only normal profit
for an efficient organization.
The move allowed them to cut normal profit
But to an economist, there is accounting profit, economic profit here, normal profit
there--a profit profit here and a profit profit there--everywhere a profit profit.
They have not adjusted to anything like normal profit
margins, as Phil Meyer notes in this issue (see "Learning to Love Lower Profits," page 40).
AT&T states categorically that they will hold users responsible for long distance charges, although some fraud victims have negotiated a payment scheduled less the normal profit
the telco realizes on such service.
The White Paper distinguishes between normal profit
intangibles and high-profit potential intangibles.
The fall and winter of 1983 saw most American industries, including supermarketing, beginning to move out of the recession and into a more normal profit
What we're seeing yesterday and today is normal profit
taking," said Chahir Hosni, equity sales manager at EFG-Hermes Holding SAE in Dubai.
For example, military surplus guns that are available in volume from importers or distributors are generally marked up for a normal profit