niche market

(redirected from Niche markets)
Also found in: Dictionary.

niche market

A segment of a medical market that is serviced by a limited number of vendors.
Segen's Medical Dictionary. © 2012 Farlex, Inc. All rights reserved.
References in periodicals archive ?
Other niche markets include Grub Out, Rupings, Zigudo, and Secret Spot by Comedor.
Companies on its radar are digital ad revenue generated businesses looking for an exit strategy and resources so they can focus on their core competencies while being part of a bigger company in a fast-growing niche market space.
Mapei's appointment of Emirates Ceramic as our newest reseller is part of our strategy to penetrate new niche markets and to make our products evermore easily accessible to our customers.'
Developing niche markets is an effective and profitable strategy for CPA firms of any size.
Michael Locker, principal with Locker Associates, a steel-consulting firm located in New York City, says that for many independent steel companies the best way to remain independent is to focus on niche markets. Other steps include consolidating not only with other steel mills, but also with upstream and downstream operations.
These producers may look for additional revenue from niche markets rather than attempt to gain efficiencies through traditional means (such as increased size of farm operation).
Across the country, communities are bringing visitors to their destinations by developing niche markets. From sports and food to bird-watching and NASCAR, a niche can be a lifestyle your local citizens enjoy and be a driving force for attracting leisure visitors to your city.
His company, which offers yoga-based canoe vacations, comprises about five businesses with each Website set up with content to appeal to very distinct niche markets.
Glassmaker Romag hails the success of its stock market flotation and moves into niche markets after unveiling an 11pc rise in profits.
"Gowan Company's emphasis has been rooted in the specialty crop and niche markets," said Cindy Baker, Gowan's president.
"The company has recently expanded beyond the web into conferences and magazines, all the while maintaining its focus on niche markets. 'We get to a far more granular level than anyone else in this media space,' said TechTarget CEO Greg Stakosch.
The future of the elastomers sector is said to depend critically on the creation of new materials which deliver a better price/performance ratio for specialty and niche markets.