niche market

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niche market

A segment of a medical market that is serviced by a limited number of vendors.
References in periodicals archive ?
They will give us an entry into niche markets such as halal, wholesale, catering and independent butchers.
Michael Locker, principal with Locker Associates, a steel-consulting firm located in New York City, says that for many independent steel companies the best way to remain independent is to focus on niche markets.
There also are extensive techniques for identifying and targeting specific niche markets within the high-net-worth community.
These producers may look for additional revenue from niche markets rather than attempt to gain efficiencies through traditional means (such as increased size of farm operation).
In defining niche markets, Lucier says there are regional brands, local values and attractions that operators should piggyback onto.
Romag boosts its earnings despite a 24pc drop in turnover to pounds 6m after shifting its focus to higher value niche markets.
The businesses to be divested include publications, business products and services primarily targeting the commercial banking and financial sectors and their related niche markets.
Yet private transit serves a number of niche markets that monopolies are ill-equipped to serve.
In addition to serving these niche markets, Horowitz said the firm also caters to a wide variety of "traditional" clients such as retailers and offices.
Under this scenario, even some North American niche markets, such as malleable iron, could lose their luster.
Within the dynamic electronic payments arena E-Monee is penetrating untapped niche markets which are in need of replacing cash, checks and antiquated systems.
He explains that while niche markets may not be right for every entrepreneur, there are many possibilities for accomplishment when approaching these consumers.