niche market

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niche market

A segment of a medical market that is serviced by a limited number of vendors.
References in periodicals archive ?
However, consider this--some years ago niche marketing was talked about as an emerging concept, interesting maybe but still a little on the fringe.
The idea of niche marketing is to add value to member milk by producing a unique product, capitalizing on its specific attributes and selling it to a relatively narrow target market.
Latino market alone, there are immigrants from more than 20 Latin American countries, each with its own distinct heritage and social and business customs that an effective niche marketing program must be aware of and address.
Earlier we mentioned the crucial difference between niche marketing and mass marketing.
Because he understood and practiced niche marketing.
10 /PRNewswire/ -- The continued pursuit of niche marketing strategies and further global expansion will enable Air Products and Chemicals, Inc.
and Russia, Global Advertising Strategies (Global), leading niche marketing, research and advertising consultancy, will weigh in on the topics of international market entry, investment flow, and brand globalization at the upcoming International Market Entry Roundtable taking place on February 21st, 2006 at the Hotel Baltschug Kempinsky in Moscow, Russia.
This document provides an analysis of niche marketing, loyalty scheme, sales tie-up and white labelling alliances in the UK residential energy market.
com) is an emerging growth development and management company that specializes in using niche marketing techniques to deliver "specialty" pet foods/products to the rapidly expanding $34 billion (2004 estimate) pet products industry.
Fortis Enterprises (OTCBB:FRTE) announced today that the Company has signed an agreement with a Panama City, Florida based consulting firm, Digital Niche Marketing, L.
Both of these items - niche marketing and cost controls - contributed to our success in the third quarter.
The ICP sells broadband (DSL), voice, integrated T-1 and other data services to Small and Medium Enterprises (SMEs) through niche marketing channels.