The course is titled Niche Marketing
to Families in Transition.
However, consider this--some years ago niche marketing
was talked about as an emerging concept, interesting maybe but still a little on the fringe.
has become a successful strategy for many CPA firms because it identifies target markets and resources, distinguishes a CPA firm from the competition and generates higher profit margins.
of Texas-Dallas) collects nine articles on concepts, research, and cases relating to niche marketing
, written by executives and marketing scholars from around the world.
The idea of niche marketing
is to add value to member milk by producing a unique product, capitalizing on its specific attributes and selling it to a relatively narrow target market.
Those sessions often lead the companies to ask for help from the openly gay experts who are running niche marketing
firms across the country.
Latino market alone, there are immigrants from more than 20 Latin American countries, each with its own distinct heritage and social and business customs that an effective niche marketing
program must be aware of and address.
Earlier we mentioned the crucial difference between niche marketing
and mass marketing.
There is nothing new about niche marketing
; many foundries have been doing it for years.
* "Niche marketing
," which will feature Bill Fruehling of Fruehling Communications, San Diego, speaking on how to identify and deliver a message to a very small segment of a diversified market;
Defining niche marketing
as knowing what you do best and capitalizing on opportunities, he pointed out the elements critical to planning.
Leo Baran, AFS director of membership services and an acknowledged specialist in nonferrous casting, discussed the latest trends in copper-base casting as an example of niche marketing
. Though copper-base usage is down largely as the result of contaminating lead used as an alloying metal, many foundries have substituted other metals for lead and have enjoyed a degree of business success.