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A discipline which takes its cue from economics, neuroscience and psychology to study how people make decisions, stratify risks and rewards, and interact with each other, in particular regarding finances
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References in periodicals archive ?
What is Neurofinance?
Affect and Financial Decision-Making: How Neurofinance Can Inform Market Participants.
Neuroeconomics and Neurofinance. In Behavioral Finance: Investors, Corporations, and Markets, ed.
Neurofinance. www.MarketPsych.Com/ Neurofinance.php.
Neurofinance: Bridging Psychology, Neurology, and Investor Behavior.
Those were behavioral finance and neurofinance. I'm confident it will do the same for you.
While conducting research in the areas of behavioral finance and neurofinance, I made a discovery that dramatically affected the way I communicate in my practice.