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A discipline which takes its cue from economics, neuroscience and psychology to study how people make decisions, stratify risks and rewards, and interact with each other, in particular regarding finances
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Although concerns have been expressed about what Tallis (2011) has termed "neuromania"--the view that the complexity of human consciousness can be reduced to neural activity--neuroscience research methods are nevertheless being applied to an array of new fields, such as neuroaesthetics, neurotheology, neurolaw, neuroeconomics, and neuroeducation, to name a few.
Additional articles explore the link between mental illness and firearm violence: implications for social policy and clinical practice; clinical psychology training: accreditation and beyond; irritability in children and adolescents; personal sensing: understanding mental health using ubiquitous sensors and machine learning; reward processing, neuroeconomics, and psychopathology; child maltreatment and risk for psychopathology in childhood and adulthood; and self-regulation and psychopathology: toward an integrative translational research paradigm.
The contributions of Daniel Kahneman (2012), Nobel Prize in Economic Sciences, shattered the classical economic paradigm and led the way to Neuroeconomics and Neuromarketing (Braidot, 2005; Van-Praet, 2012).
The behavioral economics and neuroeconomics of reinforcer pathologies: Implications for etiology and treatment of addiction.
On the other hand, several authors have defined NM as neuroeconomics.
Research on brain function using the methods employed in neuroeconomics can be valuable to discover how the brains of accounting professionals are able to solve conflicts present in different decisions (Dickhautet al.
CAMERER, supra note 146, at 11-12; see also Ernst Fehr & Ian Krajbich, Social Preferences and the Brain, in NEUROECONOMICS, supra note 149, at 193-215 (explaining elements of social preference theory).
Molecular neuroeconomics of crime and punishment: Implications for neurolaw.
The convergence of--bounded rationality, the feeling of risks (Slovic, 2010) and the role of the emotions, the relatively new behavioral economics initiated by the study of loss aversion and the prospect theory (Kahneman and Tversky, 1979)--all lead to the rise of a new approach of decision-making under uncertainty, and new applications within neuroeconomics (Glimcher et al.
He recently returned from a conference of academics discussing the biology of virtue, much of which focused on neuroeconomics and experiments in trust.
Programmatic, big data, neuroeconomics, mobile ad distribution -- they all sound terribly promising.