Senior Moment is supported by a multimedia marketing campaign including ads in the New York Times, USA Today, Modern Maturity
, Good Housekeeping, Prevention and Parade.
Neither do the baby boomer readers of Modern Maturity
, AARP's member magazine.
From the first sighting of the white Bronco to Judge Ito's last hurrah, media outlets running the gamut from The McLaughlin Group to Mike & Maty, from The New York Times to Modern Maturity
to REASON, poured out gigabytes of features addressing subjects other than the identity of the wearer of the bloody glove.
For their $5 investment, members get an assortment of goodies: a subscription to Modern Maturity
, AARP's bimonthly magazine (far and away America's largest, with a circulation five times that of Time); discounts from car rental companies, major hotel chains, airlines, and on American Express travel packages; and, of course, the opportunity to save money on health insurance, prescription drugs, and other products sold by AARP.
The publishers of Seventeen, 'Teen, Modern Maturity
and Lear's construct their constituencies around age.
Close to half of these are geronotological periodicals, from general titles like Aging, Fifty Plus, and Modern Maturity
, to a large number of geriatric medical and nursing journals.
The company is planning a print campaign to support the launch, with placements in Good Housekeeping, Modern Maturity
, Reader's Digest and Prevention.
With a schedule of print advertisements slated for such publications as Modern Maturity
and Reader's Digest, Energizer Co.
In fact, according to AARP's Modern Maturity
magazine ("Mouse in the House," March/April 1999), 52 percent of readers have access to a computer at home, and 51 percent use it every day for writing and e-mail .
In a Simmons Market Research Bureau study conducted for Modern Maturity
magazine, more than half of the 50-plus consumers polled report spending $1,000 or more (with $1,358 the average) on their most recent vacation trip.