I do appreciate 'middlescence
' as an attempt to be more sensitive to the needs of people across the life span.
(2006) 'Managing middlescence
', Harvard Business Review, Vol.
As adolescence is the best time for a person to grow and decide the path he wants to take in life, Erickson insists that middlescence
, as she calls it, is the perfect period for a person to replot his career curve.
Morison, Erickson and Dychtwald's (2006) Managing Middlescence
is typical in its simplistic assumption of the obviousness of when midcareer is, focusing on the human capital significance of this group when they state: 'Midcareer employees--those between 35 and 54--make up more than half of the workforce' (p.
In short, Middlescence
is like adolescence - without the spots and the bog roll in the bra.
According to the report, Managing Middlescence
published by Harvard Business Review, 'many mid-career employees are working more, enjoying it less and looking for alternatives'.
"--an older and wiser version of adolescence--is emerging.
will be followed by post-middlescence or some other form of snake oil that softens the undeniable eventuality The search for eternal youth has been replaced by the hope that middle age might last forever.
"By 2020," the gerontologist says, "rather than youth, 'middlescence
' - a new adult lifestage characterizing the period from 40-to-60 years old - will become the marketing epicenter in the United States."
For example, the Age Wave report noted that not all consumers in the 50 to 64 demographic, which it called "middlescence
," have the leisure time or discretionary income of some of their counterparts.
Part two concentrates on the baby boomers as they enter what the study calls "middlescence
." It explores the special characteristics of this age group, which operates differently from any previous generation.