When shoppers scan a Microsoft Tag
on a selection of relevant products, such as milk, water, books, medicines or clothes from partner brands, they are prompted to buy a 'second item,' the value of which will go to support a child in need.
* Build and edit your own QR Codes and Microsoft Tags
Licensing Direct[TM] will continue to seek opportunities to further integrate their use of Microsoft Tag
technology into other aspects of the company's promotional materials as applicable.
The book also interacts with readers' iPhones; readers can scan custom Microsoft Tags
into an iPhone using a free iPhone tag reader, leading to video tutorials, app developer websites, links to the iTunes store for app purchase, and image galleries with detailed information on equipment, software, and how specific images were created.
Already, well-known brands such as Dr Pepper, Dominos, Ford, Kraft, and Sprint have foraged ahead with 2D campaigns using Microsoft Tags
. (Other types of 2D bar codes include Aztec, Bee Tag, DataMatrix, Ezcode, QuickMark, and QR code, according to Forrester Research.) There's "a monumental increase in companies that are willing to go out on a limb and do experiments with the existing media they have in print," says Dave Lawson, director of mobile engagement at Knotice, a direct digital marketing vendor.
It has extensive coverage of the new Microsoft Tags
(Microsoft's proprietary 2D bar code technology that uses colored triangles) as well as JAGTAGs (a different approach that uses multimedia text messaging) and of course the standard QR codes.
Readers were invited to scan custom designed Microsoft Tags
with their smart phones in order to view a mobile optimized video demonstration of Alegacy products that offer a unique value proposition.
Rockleigh, NJ, October 06, 2010 --(PR.com)-- Crestron introduced Microsoft Tags
during CEDIA EXPO 2010 as a way to provide dealers with additional real-time information about its new products and technology.