microeconomics

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microeconomics

study of the economic behavior of individual, decision-making units, e.g. individual consumers or businesses, and the operation of individual markets. See also macroeconomics.
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The vast majority of Mexico's consumers (and voters), of course, are part of the microeconomy.
These successes, along with donor enthusiasm for the potential of microfinance to help alleviate poverty, paved the way for the establishment of second-generation credit policies aimed toward the development of the microeconomy by providing credit for investment into microenterprise.
It is more likely that the principal consequences of the "new economy" will be found in the microeconomy, and that they will be accompanied by important changes in the underpinnings--property rights, institutions, "rules of the game"--that governments must provide if market economies are to function well.
In many ways, Rationing Education (Gillborn & Youdell, 2000) provides what might be called a microeconomy of school life.
Further, the basic data generated by the agents in the microeconomy, the individual consumers, traders, investors, and so forth, are not usually observed.
Economics explains this coherence by attempts to identify the microeconomic foundations of the macroeconomy (15)--the macroeconomy is treated effectively as an aggregated microeconomy.
The problem, of course, is that both of those facts can be true, and what is good macroeconomically can be very bad for your personal microeconomy.
The classical model of competitive capitalism not only failed to solve the problem of power in the microeconomy, but also caused great instability in the macroeconomy.