It was concluded that age, occupation, and role of metrosexuals
has had a significant impact on the consumer's buying behavior in relation to the purchase of men's cosmetics especially in Karachi.
'Vetrosexuals' are 25 to 34 years old, usually single and more likely to still live at home than their older metrosexual
counterpart, as identified by research from Nottingham Trent University.
For example, as beautification is typically associated with women, men who beautify or "groom" (e.g., metrosexuals
) are often considered either effeminate or "gay" (T.
The journalist also suggested that there are a couple of metrosexual
players on Italy's squad.
' gents in the Middle East and their penchant for 'manscaping' have seen retailer Emax notch up sweet smelling sales of male grooming electronics.
Promoter Scott Mellor, 27, who brought the Perth-based event Dorcia to Melbourne, said punters wearing trademark metrosexual
attire such as low-cut V-neck T-shirts, skinny jeans and pointed white shoes, would not be allowed to enter the premises.
As though metrosexuals
weren't enough of a red flag.
There's no doubt that the latest highly coveted psychographic shoppers showing up on marketers' radar screens are "metrosexuals
." This idiomatic label describes an important group of young male shoppers, and the word has already become part of the mainstream marketing lexicon.
This conceit has given birth in the media to a new social category: "Metrosexuals
," or men of refinement and taste who, defying all expectations, somehow are not homosexual.
There's now a backlash against metrosexuals
. Again, it's a term I don't understand but it sounds like a bit of dodgy foreplay on the underground.
A new survey has revealed that women find manly men complete with hairy chests, messy hair and a beer belly attractive and prefer them to so-called metrosexuals
And it is giving their girlfriends and wives a headache as the pampering "metrosexuals
" use up the hot water, leave wet towels lying around and tidemarks on the sink or bath.