is a combination of two words "Metropolis" and "sexual." It used to describe the narcissistic and aesthetic oriented who love shopping and like to spend money and time on their appearance (Pan & Jamnia, 2015).
The purpose of this study was to determine various factors such as age, occupation, income, models and celebrity influence, as well as the role of metrosexuals
(independent variables), which have an effect on consumers in buying men's cosmetic products (dependent variable).
In doing so VC makes relevant the MCD (Sacks, 1972a, 1972b, 1992) "types of men." Although in this collection, two types of men are explicitly stated--"metrosexual
" and "gay"-VC's disclaimers "Before you ask, the reason i wear makeup' (1.4) and "I'm ...
' gents in the Middle East and their penchant for 'manscaping' have seen retailer Emax notch up sweet smelling sales of male grooming electronics.
I sincerely love to hunt because my dad taught me, but honestly, I'm kind of a metrosexual
city boy these days, guilty of the occasional manscaping of body hair and such.
The two words that I never want to use are fashion--the F word--and metrosexual
. But I think that is dead and gone.
Something that might hopefully stem this worrying trend is the fact big beefy brutes are by far sexier than the metrosexual
skinny look that seems to be out there at the moment!
Young Nick is racing's first metrosexual
, and not a bad rider either.
In addition, the company's most recent survey of beauty care consumers in 46 countries shows worldwide approval of the so-called metrosexual
male, with the majority of consumers polled saying it is O.K.
Nielsen's research also indicates global approval of the "metrosexual
" male, with the majority of consumers worldwide agreeing that it is acceptable for men to spend time and money enhancing their appearance.