STAN ZYLOWSKI, PRESIDENT and co-founder of Merchant View, thinks of his firm as a retail Robin Hood, helping the retail industry save millions lost annually to fraud and inefficiency.
Merchant View aims to help retailers and suppliers save money on inefficient practices through data collection and delivery.
"In a sense, Merchant View is playing Robin Hood, and we're certainly proud of that moniker," he said.
Originally, the Merchant View business plan was strictly an academic exercise.
Merchant View's software enables retailers and suppliers to "efficiently manage remote employees, control their expenses and maximize sales."
With Merchant View, suppliers and retailers will be able to take back the money being pilfered and use it to drive growth."
Merchant View is about halfway through a $530,000 funding round that will pay for a pilot test and "keep us in shoes through the remainder of 2011."