Table 1: Leading Players in the Global Sanitary Paper Products Market (2005): Percentage Breakdown of Sales for Procter & Gamble, Kimberly-Clark, Johnson & Johnson, SCA, Uni-Charm, Kao, and Others 1 Worldwide Market for Sanitary Paper Products: Competitive Analysis of Leading Players - Procter & Gamble, Kimberly- Clark, Johnson & Johnson, and SCA and 1 Sanitary Napkins 2 Belted Versus Self-Adhesive Napkins 2 Maxipads
2 Minipads 3 Panty Shields/Liners 3 Ultrathin Napkins 3 Curved Napkins 3 Overnight and Longer Napkin Products 3
Medicine Cabinet includes contact lens solution, band aids, maxipads
, and tampons - plus ailments for diaper rash, headache, backache, cough and cold, allergy problems, diarrhea, indigestion and eye irritation.
Private label merchandise was further high-lighted recently with end-cap positions, with Harris Teeter maxipads
offered for $1.
The improvements include side panels for the basic maxipads
The pads absorb faster than the leading bladder control pads, according to P&G, and have twice the absorbency and better protection than the leading maxipads
Among the company's recent introductions have been Stayfree Ultra Plus, maxipads
that the American Medical Women's Association has accepted as a technological advance in women's health and hygiene products; Sure & Natural Ultra Thins, ultrathin maxipads
that absorb fluid and lock it in place; Serenity Super Plus pads, which are 20% longer than the super incontinence guards and have additional absorbency for heavy bladder control needs; and Carefree Longs, which the company says are the longest panty liners currently on the market.