mass media

(redirected from Mass audience)
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mass media

Communication technology, such as radio, television, internet, etc., which are capable of reaching large segments of a population.
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References in periodicals archive ?
With his wholesome image and excellent academic record, Tiu was recruited by GMA7 to host iBilib, a program that shows scientific experiments and explores challenging scientific facts in a very entertaining manner to appeal to the mass audience, especially to students.
The cycle sharing service PEDL by Zoomcar has a high frequency and varying value where Paytm payment solutions make it convenient for users to reach a mass audience.
A broadcaster must curate content that a mass audience will want, and market and present it such that the audience will consume that content, including the commercials, and enjoy or appreciate the experience.
And MacLeish's emerging position as a politically engaged, interventionist writer made him especially sensitive to these supposedly feminine faults in the mass audience. As he shifted into the role of public man of letters, MacLeish celebrated a brand of public, engaged writing that he coded in specifically masculine terms.
In the future, the predominant VoD model (which in Currie's opinion is not different from today's L7) will change the definition of mass audience with an increased cut off time for serialized drama (e.g., 30 days) and a reduced time (e.g., only live) for major sporting events like the World Football (Soccer) Championship.
They have now expanded their services to produce shows for other thought leaders that are looking to reach a mass audience.
He addresses the play between novelty and repetition as it interacts with an exploitation of the topical, the correspondence between film and the public sphere in the social commentary of the films, and the combination of the social and the formulaic that films inherited from popular stories for a mass audience such as dime novels and penny dreadfuls.
A tool that allows a brand to reach a mass audience in virtually no time at all, that too, through the most convenient means possible, has its advantages.
M2 EQUITYBITES-April 7, 2015-Topps BUNT 2015 to open digital collecting to mass audience
TELECOMWORLDWIRE-April 7, 2015-Topps BUNT 2015 to open digital collecting to mass audience
Andy Irvine & Donal Lunny's Mozaik, Tyneside Irish Centre OVER 40 years ago, Andy Irvine and Donal Lunny were half of influential traditional Irish folk band Planxty, a hugely popular band that appealed to folk purists but also reached a mass audience.
For the last third of a century, America's economy and politics have been changing drastically, but the news media that are aimed at the so-called popular or mass audience have not taken very much notice, which, in turn, has impaired what journalists and the news media can do for democracy.