Marlboro Man

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An icon used in the visible and supremely successful tobacco advertising campaign for Marlboro cigarettes, from 1954 to 1999, which projected a rugged and manly cowboy image, conceived as a way to popularise filtered cigarettes, which in 1954 were considered feminine
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Five of the men who portrayed the iconic Marlboro Man died of smoking related disease.
Darrell Winfield: An American rancher and model was known as the "real" Marlboro man. He died on January 12th, 2015.
In an interview, Cage said it was the Marlboro Man commercials he grew up watching where he learnt the face from.
But since the famous 'Marlboro man' has joined the Creator, predictably due to lung disease, the tobacco giant has shifted to a campaign featuring young people engaged in adventure sports and other "youth-friendly" lifestyle activities complete with the message: "Don't be a maybe.
This fresh nail in the coffin of the tobacco industry coincided with the death of yet another iconic "Marlboro Man" from lung failure.
London, January 27 ( ANI ): American actor Eric Lawson, who portrayed the rugged Marlboro man in cigarette advertisements, has died from lung disease.
The Marlboro Man is an example of a global-marketing strategy that pushed Philip Morris International to become the industry leader.
Remember the Marlboro Man? In case these advertisements were before your time, the Marlboro Man was a muscular, handsome cowboy who smoked cigarettes while on horseback, sauntering alone over the dusty plains.
New York designer Adam Kimmel explores a new archetype of American menswear, basing his collections on unlikely high fashion icons like Snoop Dogg and We Marlboro Man. For spring/summer 2012, Kimmel dug into surfing, channeling his friend Taylor Dunfee, a lifelong surfer and artist from La Jolla, as a hybrid muse and collaborator.
Whether conscious or half-asleep, generations of John Wayne, go-get-'em Americans, with a little help from the Marlboro man, forge a subliminal identity.
I wrote several months ago about Bill Clune, the highest-paid male model of the Mad Men age ("Meet the Marlboro Man," March 2011).