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A constellation of activities, such as advertising and other forms of public dissemination of information, intended to maximise the advertising party’s marketshare of a particular service or product.
Segen's Medical Dictionary. © 2012 Farlex, Inc. All rights reserved.


Medical practice A constellation of activities–advertising, giving of labeled trinkets–pens, mugs, etc and other forms of public dissemination of information, to maximize advertiser's marketshare for a particular service or goods. See Advertising, Cigarette marketing, Detailing, Yellow professionalism.
McGraw-Hill Concise Dictionary of Modern Medicine. © 2002 by The McGraw-Hill Companies, Inc.

Patient discussion about marketing

Q. why these home pregnancy tests sell in market… I checked my hormone to check my pregnancy and it showed positive but on meeting my doctor it turned up to negative……I am depressed and as well angry, as why these home pregnancy tests sell in market…….why can’t they tell the right and how come doctor tell it right?

A. My dear Olivia, I am sorry about you and these home tests which had depressed you…See…….these home pregnancy tests give the results based on the hormone present or absent only and if it is showing present then may be your hormone had rise for some other unknown reason, which these tests at home confirm to your joy…….but provided you buy the one which is famous for its right result. Doctors too check the same hormones but they do not check for your hormone presence but they find the amount presence and also why this amount with other tests and observation, they confirm right.

Q. I wish to know the drugs available in the market for the treatment of manic depression? I am in manic depression and my doctor prescribes different meds during my visit. Out of my own interest, I wish to know the drugs available in the market for the treatment of manic depression?

A. Yes, many drugs are available in the market for the treatment of manic depression. But the effect of each medicine differs from individual to individual and stage to stage. Some of the meds are mood stabilizers (Lithium (Lithobid)- the oldest, valproic acid(Depakote), Lamotrigine(Lamictal), Gabapentin (Neurontin), Oxcarbazepine (Trileptal) are available. Some antidepressants are also prescribed to reduce the symptoms. They are Prozac, Effexor,etc. Some antipsychotic drugs are also prescribed like Olanzapine(zyprexa), Clozapine(clozaril) . As all these drugs are now used in bipolar prescriptions, a general thinking comes for the large number availability of drugs in market.

More discussions about marketing
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References in periodicals archive ?
"You can brainstorm and plan all day, but if you don't have a schedule for execution and a point person to make sure all the elements of the marketing campaign are launched and seen through, it's very easy for initiatives to fall through the cracks," Welter says.
The marketing campaign has hopefully made our customers think more about visual stress and dyslexia.
A marketing campaign will not be worth it if the online presentation does not measure up to the standards.
"Through SAS Marketing Automation solution, Mashreq's team can optimize and build target-oriented marketing campaigns, which work well with the solution's analytical capabilities.
Moreover, the enquiry further observed that the prima facie deceptive marketing campaign of Green Field Developers could also harm the business interests of its competitors in Fateh Jhang as well as in Islamabad.
Stockton-based Visualsoft is also up for three gongs, with nominations in the Best Digital Marketing Campaign (Retail), Best Affiliate Campaign and Best PCC Campaign.
But inquiries have since revealed it was a marketing campaign by a local business.
This is the latest in Bournville College's accolade of awards in marketing, including a LERN award for the best marketing campaign and Highly Commended Internal Communication Strategy by the College Marketing Network.
Islamabad -- To extend the reach of its innovative products and services to its customers, the PTCL has recently conducted a creative "town marketing campaign" in Lahore.
Dushinski, an entrepreneur who runs a mobile marketing training firm, shows marketing professionals, entrepreneurs, and business owners how to launch a mobile marketing campaign. She outlines a marketing strategy, five steps to creating a campaign, legal issues, launching, and tools such as calling, text messaging, creating a mobile web presence, mobile search, mobile advertising and apps, social networking, and location-based marketing, with examples and ways to integrate other marketing tools and track the campaign.
The nominations, for the awards in March, are for the Perform Best Marketing Campaign and the Tokyo Marine Family Club of the Year - which the club won last year.
Kuoni Travel Ltd, a travel company in UK, has announced an integrated marketing campaign for 2012.

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