More than 60 percent of marketers
said better integration of existing tools would help them derive greater value from data.
* Nonprofit marketers
gave higher effectiveness ratings in 2014 than in 2013 to nearly every social media platform they use; and,
use celebrity photos in social media?
SOCIAL MEDIA: Social media has ANALYTICS: Marketers
need to be
needs to figure digital out and how to correlate it with their business or they won't know what they're investing in or what's working and what's not working," Domus CEO Betty Tuppeny told WSJ.
Cost-efficiency, effectiveness of these channels and their ability to deliver better ROI is considered the top driver (75% marketers
believe so) for the adoption of digital marketing, followed by size and appealing demographics of internet population (72% marketers
Researchers said that while marketers
say they get marginally more business value from Twitter than they do from most Facebook marketing tactics, the microblogging site needs to develop more marketing opportunities and provide tools, best practices, and advice to help marketers
get the most out of its platform.
The "Defining the Modern Marketer
: From Real to Ideal" report also relays that participants believe modern marketers
should be expert content, brand and web marketers--a veritable triumvirate of marketing.
Richard Houdmont, Director for Wales of The CIM said: "Mentoring is a hugely effective development tool for someone at the start of their career, and encourages experienced mentors to rethink their approach to problem solving, while having a renewed appreciation for the challenges faced by junior marketers
To send pictures and videos through SMS, marketers
include links within the I60-character text they send.
The agency recommends that marketers
qualify specific environmental benefit claims instead of making broad, unqualified "green" or "eco-friendly" claims.
In fact, many marketers
should concentrate on ensuring ZMOTs never occur in the first place.