alcopop

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alcopop

A popular term for any of the alternative beverages that were formulated in response to an increase in the US federal wine tax in the early 1990s. The spirits industry responded by moving away from wine coolers to malt-based alcoholic beverages including "hard" lemonades and fruit coolers and drinks.

alcopop

Substance abuse A cider, juice or other beverage which has been commercially 'spiked' with a low amount of alcohol–eg, ±5%; some authorities believe alcopops may lead to future heavier alcohol use. See Alcohol, Wine cooler.
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Advertisements for beer, light beer, and malternatives decreased -12 % (42 vs.
The policy was meant to comply with federal regulators' preliminary conclusion that most malternative beverages derived their alcoholic content primarily from added liquor, not from malt.
alone had a plethora of brands, including Skyy Blue, Sauza Diablo, and Stolichnaya's Citrona (all malt-based beverages), as well as Jack Daniel's Original Hard Cola, a spirits-based malternative.
A law in Oregon, which has hampered sales of malternatives in the state, has been temporarily overturned.
The British call them "alcopops," we call them malternatives, while marketing mavens of the beer biz insist on "flavored malt beverages.
Cider Jack was essentially the first malternative, but the malternatives put a stranglehold on Cider Jack.
Coca-Cola won for Coca-Cola Blak, a new cola/coffee drink packaged in shrink-wrapped signature bottles, while Anheuser-Busch won for Peels, a female-geared malternative beverage packaged in bottles with a short neck and bright, resealable caps.
New items continue to be introduced into the wine cooler and malternative beverage segments, even though these categories are suffering from sluggish sales.
However a Coors spokeswoman said: "With the major malternative brands peaking over the past few months, we no longer see sufficient potential for the brand to continue investing in it," a Coors Brewing spokeswoman told Reuters.
Even Smirnoff Ice, the highest ranking malternative and the 21st best selling malt-based beverage brand in the US, took a pounding last year, down 34% by our count.