Now that the agreement with the MPEG LA
has been concluded, mobile phone makers will step up efforts to develop cell phones to receive terrestrial digital broadcasts.
True, Google licensed H.264 patents for VP8/VP9 when MPEG LA
formed a VP9 patent pool, but my discussions with people at Google indicate that this was window dressing to avoid protracted IP issues, not a legal necessity.
The situation is curious, as the companies that many assume contributed the most intellectual property to the DASH standard--Microsoft, Cisco, and Qualcomm--are not in the MPEG LA
However, it seems highly likely that this category will be taxed once MPEG LA
figures out how to administrate it.
On the encoder/decoder side, it was also unclear whether HEVC Advance's proposed royalty rates, which exceed those proposed by MPEG LA
by as much as 10 times over, would withstand a FRAND (Fair, Reasonable, and Nondiscriminatory) (go2sm.com/hevc royaltyozer) challenge as required for technologies used in an industry standard.
On the encoder/decoder side, it's also unclear whether HEVC Advance's proposed royalty rates, which exceed those proposed by MPEG LA
by as much as 10 times over, would withstand a FRAND (Fair, Reasonable, and Nondiscriminatory) challenge as required for technologies used in an industry standard (go2sm.com/hevc royaltyozer).
The total cost to license H.265 from the two current pools in the market today (MPEG LA
and HEVC Advance) is up to 16 times more expensive per unit than H.264.
This news came against the backdrop of HEVC Advance calling for encoder/decoder royalties up to 10 times more costly than the MPEG LA
patent group, as well as royalties on HEVC-encoded content.
AN UNHAPPY SURPRISE: MPEG LA
IS FORMING A PATENT POOL FOR DASH
Some were surprised by the announcement since MPEG LA
already offers licensing for HEVC patents, but it's not unusual for multiple patent pools to emerge.
You'll also have to build or license a player and decoder, then pay the HEVC royalty to MPEG LA
In case you hadn't heard, MPEG LA
has announced its proposed royalties for HEVC, which includes a $0.20/unit charge on encoders and decoders, with the first 100,000 units excepted.