For predicting losses before they happens thorough analytics, Legg added, "You can use MCIF
data or data from your core processor to help identify both positive and negative trends and build predictive models."
developing and selling CRM and MCIF
solutions and growth strategies.
The data warehouse and analysis solutions also are replacing many of the functions associated with traditional MCIF
technology, Bierley said, especially in the areas of communicating with members.
Tinker FCU was honored in the technology infrastructure category for its virtualization and storage area networking work; SECU won the information-security privacy honor for its member photo ID program; Nassau Financial was feted in sales management and marketing for its in-house MCIF
work, and Envision won the miscellaneous category for projects that included a centralized data conversion interface, streamlined coin and currency ordering processes, and trend analysis and account research tools.
Since the bank does not have an MCIF
, it has to identify which customers have not been using their instant cash and check (debit) cards through data provided by the bank's debit-card partner, First Data.
"If a bank is struggling with the decision to implement a CRM, this is probably one of the best ways lo make a case for implementing a CRM or MCIF
at your bank.