Interestingly, our findings regarding the relationship between users' privacy concerns and their attitude toward m-commerce
are not consistent with some findings in IS literature (e.g.
includes activities related to commerce transactions, data access, and network services that are conducted through mobile devices using wireless communication networks and processed without any boundaries of time and space (Kuo and Yu, 2006).
"Mobile Commerce in Latin America: Opportunities for MNOs Beyond Payment," a new Latin America Telecom Insider by Pyramid Research starts by briefly describing the concept of m-commerce
. It showcases a comprehensive m-commerce
value chain and also outlines the customer experience within from a merchant and customer perspective.
One of the most important reasons why m-commerce
isn't getting the push it could have achieved is lack of trust on non paper payments.
Best practices for securing your m-commerce
and e-commerce data and systems
Colin Edwards, economist at CEBR, added: "In the context of a difficult macroeconomic climate, retailers' expectations seem very positive and may ultimately prove to be somewhat optimistic - but it's clear that the importance of alternate revenue streams such as m-commerce
can be a crucial component for retail success moving forward."
savvy guests are, therefore, a vital audience to tap into as they offer a means of filling inventory at short notice.
Other initiatives from travel providers in the m-commerce
Mobile remains a major challenge for many retailers, but those who do invest will be at a significant advantage, with estimates suggesting m-commerce
will be worth pounds 19.3bn within the next 10 years, up from pounds 1.3bn today.
Richard Lowe, head of retail and wholesale at Barclays Corporate, said: "M-commerce
is still a relatively niche channel accounting for 0.5% of total retail spend.
Personal care products are expected to show the strongest growth with so called m-commerce
sales rising from pounds 63m in 2011 to pounds 3.1bn in 10 years' time.
Through the MEF membership Barwa Bank will be able to create thought leadership, share knowledge, define opportunities and challenges and discuss solutions about various aspects of the M-Commerce
sector, particularly in the emerging markets of GCC and the Middle East.