loss leader(redirected from Lossleader)
Also found in: Dictionary, Thesaurus.
Related to Lossleader: Loss leader pricing
loss leaderA business term for an item sold to the public at or below the original cost, to entice a customer to purchase other, more expensive items.
In healthcare, a loss leader is a service provided below cost in order to attract well-insured patients in the hopes of their referring other patients in need of services, thereby generating income above the cost of the loss leader.