loss leader

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loss leader

A business term for an item sold to the public at or below the original cost, to entice a customer to purchase other, more expensive items.

In healthcare, a loss leader is a service provided below cost in order to attract well-insured patients in the hopes of their referring other patients in need of services, thereby generating income above the cost of the loss leader.
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Engagements are not priced on a loss-leader concept, at least not for very long.
loss-leader, with 100 per cent of the pool returned to punters.
Supermarkets regularly have loss-leader products to entice people into their stores.
Already there are reports from retailers that the merchandise is yet again serving as a loss-leader.
Angry pig farmers have accused supermarkets in the Irish Republic of killing their industry and driving them into bankruptcy through loss-leader offers.
Sundays are not a loss-leader but there is not an enormous profit, though more than with normal midweek days.
Ortiz sees the loss-leader pricing strategy of a nearby Wal-Mart as a greater threat.
stop supplies of any brand where that brand is being used as a loss-leader.
They are under no obligation to do this, other than to build up goodwill or take the loss-leader approach.
ATLANTA -- Loss-leader pricing, typical among mass merchants, was condemned by a round of panelists during a seminar at the recent Software Publishers Association (SPA) conference, here.
LOS ANGELES--Yet another price battle is being waged over the halogen torchiere, that loss-leader item that won't go away.
Direct retail sale of recorded music -- a low-value product with diminishing margins -- is a loss-leader strategy.