loss leader

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loss leader

A business term for an item sold to the public at or below the original cost, to entice a customer to purchase other, more expensive items.

In healthcare, a loss leader is a service provided below cost in order to attract well-insured patients in the hopes of their referring other patients in need of services, thereby generating income above the cost of the loss leader.
Segen's Medical Dictionary. © 2012 Farlex, Inc. All rights reserved.
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Winter recommends that a "loss-leader" gas station be built near the Canadian side of the border, and that gas be sold at U.S.
Sundays are not a loss-leader but there is not an enormous profit, though more than with normal midweek days."
Ortiz sees the loss-leader pricing strategy of a nearby Wal-Mart as a greater threat.
stop supplies of any brand where that brand is being used as a loss-leader."
The labels and retailers, not surprisingly, denied any irregularity in their pricing practices and noted that the policy actually bolstered music stores that might not otherwise have been able to effectively compete with so-called "loss-leader" pricing at large chain stores.
They are under no obligation to do this, other than to build up goodwill or take the loss-leader approach.
ATLANTA -- Loss-leader pricing, typical among mass merchants, was condemned by a round of panelists during a seminar at the recent Software Publishers Association (SPA) conference, here.
This loss-leader marketing practice may be good news for fans, but some observers argue that it is a smash-and-grab approach geared toward the short term.
LOS ANGELES--Yet another price battle is being waged over the halogen torchiere, that loss-leader item that won't go away.
If you're prepared to accept loss-leaders, explain why.
In which case, the scanners should be considered as loss-leaders. Many presently miffed customers may return.
These calculations feed into the level of anti-dumping duties, applied to Thai exports to make trade fairer--preventing exporters from flooding a market with loss-leaders or the fruits of domestic over-production.