loss leader

(redirected from Loss-leader)
Also found in: Dictionary, Thesaurus, Financial.

loss leader

A business term for an item sold to the public at or below the original cost, to entice a customer to purchase other, more expensive items.

In healthcare, a loss leader is a service provided below cost in order to attract well-insured patients in the hopes of their referring other patients in need of services, thereby generating income above the cost of the loss leader.
Mentioned in ?
References in periodicals archive ?
Ortiz sees the loss-leader pricing strategy of a nearby Wal-Mart as a greater threat.
stop supplies of any brand where that brand is being used as a loss-leader.
They are under no obligation to do this, other than to build up goodwill or take the loss-leader approach.
ATLANTA -- Loss-leader pricing, typical among mass merchants, was condemned by a round of panelists during a seminar at the recent Software Publishers Association (SPA) conference, here.
This loss-leader marketing practice may be good news for fans, but some observers argue that it is a smash-and-grab approach geared toward the short term.
LOS ANGELES--Yet another price battle is being waged over the halogen torchiere, that loss-leader item that won't go away.
Direct retail sale of recorded music -- a low-value product with diminishing margins -- is a loss-leader strategy.
These holiday loss-leader tactics may prove to be a two-edged sword for dot coms in 2000.
In which case, the scanners should be considered as loss-leaders.
He pointed out the Chatham-based gang used sales techniques like two-for-the-price-of-one loss-leaders to keep junkies hooked - and loyal.
These new low prices may represent loss-leaders," notes Erik Michielsen, ABI Research's director of RFID and ubiquitous networks.